Mobile apps are having a moment this week, with Walmart announcing it will make its app symbol part of its official signage, and Home Depot giving a mobile-first edge to its new loyalty program.
According to Mobile Marketer, the home improvement retailer has updated its loyalty program, giving members of its Pro Xtra program a cleaner integration for earning points for shopping at Home Depot and redeem perks through its app. Users can track purchases and see savings by scanning a Pro Xtra Virtual ID in the app at store checkouts. Pro Xtra members need to tap within the app to see the Virtual ID bar code, which must be scanned at checkout to earn points. Included in the rewards: Tool Rental Perks, credits for future purchases and surprise perks. Home Depot started the Pro Xtra program in 2012.
“Home Depot’s integration of